Episode #
3 Ways to Drastically Improve Your Client Retention #2080
April 29, 2022

In episode #2080, Neil and Eric talk about three ways to drastically improve your client retention. Many companies believe that a 30-40 percent churn rate is acceptable when actually this number is far too high. Learn how to identify the top reasons why your customers are leaving, why retention is so valuable, and how to drastically improve your retention levels!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Three ways to drastically improve your client retention.
  • [00:25] Why 30-40 percent churn should be avoided.
  • [00:48] How to use a credit card updater and PayPal to improve retention.
  • [01:31] What it means to have an executive sponsor and how it helps clients.
  • [02:34] How to run Net Promoter Scores (NPS) and solve your retention problems one issue at a time.
  • [03:17] What the book 7 Powers: The Foundations of Business Strategy can teach us about retention.
  • [04:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:27] Go to https://www.marketingschool.io/live to learn more about our next live event!

 

Links Mentioned in Today’s Episode:

 

 

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
The True Economics & ROI of a Super Bowl Ad.
February 02, 2026

Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate shor...

Episode
AI Has Introduced Product Slop
January 29, 2026

This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...

Episode
AI Has Introduced Product Slop
January 29, 2026

This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...