Episode 4

Summary:

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #4 Eric and Neil center the conversation on, How to Get a Job in Marketing. Enjoy!

Time Stamped Show Notes:

• 00:47 – Neil has lots of experience hiring marketers
  • 01:03 – Never read resumes—they’re bullshit
  • 01:25 – Put wannabe marketers on the hot seat
  • 02:25 – If you don’t have your own website, how can you say you’ve ever marketed?
  • 03:50 – Hire people to add value, not just fill rolls
• 04:15 – Stand out from the crowd
• 04:54 – Eric’s first marketing job
• 05:29 – Deliver work that is above and beyond
• 05:44 – Don’t obsess about theory in job interviews—share your wins, your actions and results
• 06:22 – The best marketers out there know how to think outside the box
• 07:45 – Creativity is the key to shining
• 08:23 – IF you want to show people you know what you’re talking about—create content for your application, a PDF, a screencast, SOMETHING
• 09:43 – Put yourself in the employers’ shoes—would you hire someone who just gives you a resume or would you hire someone that goes above and beyond?

3 Key Points:

1. If it was YOUR company, would you hire someone that just sends you a resume, or would you hire someone that goes above and beyond?
2. When you’re trying to get a job in marketing demonstrate that you’ve worked in marketing!—you need to know more than theory.
3. Don’t rely on your resume because resumes are bullshit—find a way to stand out!

Resources Mentioned:

• N/A

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