Episode #
#5: The Biggest SEO Mistakes of their Careers
August 03, 2016

Summary:

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO Mistakes of Their Career. Enjoy!

Time Stamped Show Notes:

  • 00:38 – Eric kicks off with blackhat, whitehat, and greyhat SEO
    • 01:29 – Building low-quality links to a brand-new sites
    • 02:00 – Google’s Algorithm’s are smarter than you—they will always find out if something shady is going on
    • 02:20 – That being said, it’s worth it to dabble in some “shady” business if it’s your own site as an experiment, to learn about both sides of the coin
  • 02:48 – Back in the day, Neil would do whatever it would take to turn quick buck
    • 04:12 – Don’t think short-term, you need to think LONG term
    • 04:40 – Go whitehat and build for endurance
  • 05:05 – Eric talks blackhat SEO in-depth
    • 06:01 – Take blackhat tactics and use them in a whitehat matter
  • 06:27 – Do not crank low-quality content
  • 08:19 – a 35% drop in organic traffic
    • 08:30 – Make sure you do a redesign properly or you will get crucified in SEO
  • 09:51 – Content is King—it’s a cliché but true
    • 10:16 – But you NEED backlinks too
  • 10:53 – The two biggest factors to ranking in Google?
    • Links and Content

3 Key Points:

  1. Links and content, links and content, links and content!
  2. Dabble in blackhat on websites that you own and don’t care about so you can better understand that side of marketing and avoid it on things that matter.
  3. When it comes to client websites—and websites you care about in general—think long-term and always go whitehat.

Resources Mentioned:

The Google Panda Penalty – An SEO penalty Neil was hit with on one of his websites.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
March 28, 2024

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...

Episode
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
March 27, 2024

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...