Episode #1288
5 Ways to Combat “Content Decay” and Protect Your SEO Investment
February 09, 2020

In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can leverage your best-performing pages to help those that are decaying. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Five Ways to Combat Content Decay and Protect Your SEO Investment. 
  • [00:34] An explanation of what content decay entails.
  • [01:18] Upgrade or add to your content to keep it fresh and relevant.
  • [01:28] Sometimes simply adding a paragraph or two can boost your traffic.
  • [01:41] When you might want to consider deleting your decaying content.
  • [02:24] Consolidate by creating a power page that links up all your posts.
  • [03:13] Use Google Search Console to check which pages dropped the most.
  • [03:45] Link poor performing pages to ones that are still going strong. 
  • [04:05] Utilize the awesome, free content decay feature inside of Clickflow. 
  • [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
5 Tools to Help Scale Up Your Content Production #2300
December 06, 2022

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right plac...

Episode
Do White Papers and Webinars Still Work? #2299
December 05, 2022

In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach t...

Episode
Eric’s Content Plan for 2023 #2298
December 04, 2022

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that ...