Learn Marketing from Neil and Eric Get Started
Episode #1288
5 Ways to Combat “Content Decay” and Protect Your SEO Investment
February 09, 2020

In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can leverage your best-performing pages to help those that are decaying. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Five Ways to Combat Content Decay and Protect Your SEO Investment. 
  • [00:34] An explanation of what content decay entails.
  • [01:18] Upgrade or add to your content to keep it fresh and relevant.
  • [01:28] Sometimes simply adding a paragraph or two can boost your traffic.
  • [01:41] When you might want to consider deleting your decaying content.
  • [02:24] Consolidate by creating a power page that links up all your posts.
  • [03:13] Use Google Search Console to check which pages dropped the most.
  • [03:45] Link poor performing pages to ones that are still going strong. 
  • [04:05] Utilize the awesome, free content decay feature inside of Clickflow. 
  • [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode #1299
Trump Spent $19.4M On Facebook Ads in 2019 (Our Thoughts)
February 20, 2020

In episode #1299, we discuss how Donald Trump spent over $19 million on Facebook advertising in 2019! This huge amount of money, that dwarfs the democratic budget, is symptomatic of the current media ...

Episode #1298
7 SaaS Trends for 2020
February 19, 2020

In episode #1298, we share seven trends in the software as a service space! From free tools and customer experience improvement to thought leadership and the move towards platforms, following these tr...

Episode #1297
What Works Better For Affiliates? Niche Or General News?
February 18, 2020

In episode #1297, we ask what works better for affiliates, niche content or general news? There are a number of different routes you can take with your affiliate marketing, from very general to very n...