Episode #
6 Ways to Lower Your Cost Per Acquisition #2105
May 24, 2022

In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to learn how to implement AB tests, be clear on your messaging, and utilize AI to optimize your business and lower your cost per acquisition.


  • [00:20] Today’s topic: 6 Ways to Lower Your Cost Per Acquisition.
  • [00:30] Why you should give away free services and create great offers.
  • [00:45] How to use AB tests to lower your cost per acquisition.
  • [01:04] Why you need to ensure that your messaging is clear.
  • [01:24] What you can learn from your competitor’s ads.
  • [01:39] Why you should test multiple creatives consistently.
  • [02:24] Utilizing networks and platforms to optimize your business.
  • [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:59] Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:



Leave Some Feedback:



  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Discover Latest Episodes

Syed Balkhi’s Unconventional Wealth Building Strategies
February 21, 2024

Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding...

Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT…
February 21, 2024

In episode #2682, we discuss the impact of OpenAI's Sora on the marketing and business world. We highlight the significant loss in market cap experienced by Adobe stock after the announcement of Sora....

The future of marketing agencies, How to increase your agency’s value, & more
February 20, 2024

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape...