Episode #
6 Ways to Lower Your Cost Per Acquisition #2105
May 24, 2022

In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to learn how to implement AB tests, be clear on your messaging, and utilize AI to optimize your business and lower your cost per acquisition.


  • [00:20] Today’s topic: 6 Ways to Lower Your Cost Per Acquisition.
  • [00:30] Why you should give away free services and create great offers.
  • [00:45] How to use AB tests to lower your cost per acquisition.
  • [01:04] Why you need to ensure that your messaging is clear.
  • [01:24] What you can learn from your competitor’s ads.
  • [01:39] Why you should test multiple creatives consistently.
  • [02:24] Utilizing networks and platforms to optimize your business.
  • [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [02:59] Go to https://www.marketingschool.io to learn more!


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