In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to learn how advanced marketing automation can be very helpful for your blog and what to do with those unopened emails.
Time Stamped Show Notes:
- 00:27 – Today’s topic: 7 Advanced Marketing Automation Tactics for Your Blog
- 00:36 – Marketing automation is how you market and send messages to people according to their behavior on your site
- 01:05 – First, on your thank you or intro email, add three different links for people to see what kind of people they are (ex. are you a beginner, intermediate, or advanced online marketer?)
- 01:52 – Neil shares what he learns through automation if people are opening your email, your open rate goes up
- 02:21 – If someone isn’t opening for 5 times on a paid email, take the person off the list
- 02:55 – Third, make sure you have a list or campaign that specifically targets your customers
- 03:34 – Map out the life cycle of your customers
- 03:44 – Fourth, when someone joins your email list, try buying them in or signing them up
- 04:25 – Fifth is lead scoring
- 04:35 – You can do this with HubSpot, Drip, and InfusionSoft
- 05:33 – Sixth, make your opt-in relevant to your service
- 05:47 – An example with Kissmetrics
- 06:47 – Lastly, if you can survey your audience, do it to create a word cloud using a tool like TagCrowd
- 07:40 – That’s it for today’s episode!
3 Key Points:
- Marketing automation is how you market and send messages to people according to their behavior on your site
- Map out the life cycle of your subscribers.
- Make your opt-in relevant to your service to increase traffic and sales.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...
In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...
In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...