Episode #415
7 AdWords Tricks & Tips That’ll Boost Your ROI
September 19, 2017

In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 AdWords Tricks & Tips That’ll Boost Your ROI
  • 00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results
  • 01:06 – #2: Leverage dayparting
    • 01:13 – It is very useful and cost efficient, especially in B2B
  • 01:49 – #3: Single keyword ad groups
    • 01:51 – It will allow you to focus on one keyword and keep your ads tailored
  • 02:16 – #4: Geo-targeting
    • 02:28 – You can give people specific offers based on their location
  • 03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list
  • 04:01 – #6: Integrate the keywords that the users search for into your landing page
    • 04:23 – Optimize landing pages for conversion
  • 04:32 – Last is to use CPA bidding which works well and let Google do its work
  • 05:11 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 06:02 – That’s it for today’s episode!

3 Key Points:

  1. Site links will consistently add traffic to your site and can increase your search ranking.
  2. If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly.
  3. Consistently optimize your landing page with the RIGHT keywords.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
March 28, 2024

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...

Episode
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
March 27, 2024

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...