Episode #415
7 AdWords Tricks & Tips That’ll Boost Your ROI
September 19, 2017

In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 AdWords Tricks & Tips That’ll Boost Your ROI
  • 00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results
  • 01:06 – #2: Leverage dayparting
    • 01:13 – It is very useful and cost efficient, especially in B2B
  • 01:49 – #3: Single keyword ad groups
    • 01:51 – It will allow you to focus on one keyword and keep your ads tailored
  • 02:16 – #4: Geo-targeting
    • 02:28 – You can give people specific offers based on their location
  • 03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list
  • 04:01 – #6: Integrate the keywords that the users search for into your landing page
    • 04:23 – Optimize landing pages for conversion
  • 04:32 – Last is to use CPA bidding which works well and let Google do its work
  • 05:11 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 06:02 – That’s it for today’s episode!

3 Key Points:

  1. Site links will consistently add traffic to your site and can increase your search ranking.
  2. If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly.
  3. Consistently optimize your landing page with the RIGHT keywords.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek) #2631
December 09, 2023

In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form worko...

Episode
What’s Old in Marketing Is New Again, and What’s New Is Old #2630
December 08, 2023

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market cond...

Episode
How to Deal with Ad Fatigue #2629
December 07, 2023

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include ...