Episode #415
7 AdWords Tricks & Tips That’ll Boost Your ROI
September 19, 2017

In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 AdWords Tricks & Tips That’ll Boost Your ROI
  • 00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results
  • 01:06 – #2: Leverage dayparting
    • 01:13 – It is very useful and cost efficient, especially in B2B
  • 01:49 – #3: Single keyword ad groups
    • 01:51 – It will allow you to focus on one keyword and keep your ads tailored
  • 02:16 – #4: Geo-targeting
    • 02:28 – You can give people specific offers based on their location
  • 03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list
  • 04:01 – #6: Integrate the keywords that the users search for into your landing page
    • 04:23 – Optimize landing pages for conversion
  • 04:32 – Last is to use CPA bidding which works well and let Google do its work
  • 05:11 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 06:02 – That’s it for today’s episode!

3 Key Points:

  1. Site links will consistently add traffic to your site and can increase your search ranking.
  2. If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly.
  3. Consistently optimize your landing page with the RIGHT keywords.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How To Truly Scale AI In Your Organization #2472
June 03, 2023

In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we ...

Episode
92.7% of Facebook Posts Are Now Dominated By This Format #2471
June 02, 2023

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems...

Episode
You Have Been Thinking About AI The Wrong Way – You’re Missing the Big Picture #2470
June 01, 2023

In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requi...