Episode #415
7 AdWords Tricks & Tips That’ll Boost Your ROI
September 19, 2017

In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 AdWords Tricks & Tips That’ll Boost Your ROI
  • 00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results
  • 01:06 – #2: Leverage dayparting
    • 01:13 – It is very useful and cost efficient, especially in B2B
  • 01:49 – #3: Single keyword ad groups
    • 01:51 – It will allow you to focus on one keyword and keep your ads tailored
  • 02:16 – #4: Geo-targeting
    • 02:28 – You can give people specific offers based on their location
  • 03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list
  • 04:01 – #6: Integrate the keywords that the users search for into your landing page
    • 04:23 – Optimize landing pages for conversion
  • 04:32 – Last is to use CPA bidding which works well and let Google do its work
  • 05:11 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 06:02 – That’s it for today’s episode!

3 Key Points:

  1. Site links will consistently add traffic to your site and can increase your search ranking.
  2. If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly.
  3. Consistently optimize your landing page with the RIGHT keywords.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
10 Things that Always Work in Marketing: Part 1 #2303
December 09, 2022

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silve...

Episode
Airbnb’s “Brand vs Search” Bet Pays Off #2302
December 08, 2022

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in bran...

Episode
Where We Think Twitter is Going in the Long-Term #2301
December 07, 2022

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where...