In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers.

Time Stamped Show Notes:

• 00:27 – Today’s topic: 7 AdWords Tricks & Tips That’ll Boost Your ROI
• 00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results
• 01:06 – #2: Leverage dayparting
  • 01:13 – It is very useful and cost efficient, especially in B2B
• 01:49 – #3: Single keyword ad groups
  • 01:51 – It will allow you to focus on one keyword and keep your ads tailored
• 02:16 – #4: Geo-targeting
  • 02:28 – You can give people specific offers based on their location
• 03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list
• 04:01 – #6: Integrate the keywords that the users search for into your landing page
  • 04:23 – Optimize landing pages for conversion
• 04:32 – Last is to use CPA bidding which works well and let Google do its work
• 05:11 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 05:49 – Go to SingleGrain.com/giveaway for multiple entries
• 06:02 – That’s it for today’s episode!

3 Key Points:

1. Site links will consistently add traffic to your site and can increase your search ranking.
2. If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly.
3. Consistently optimize your landing page with the RIGHT keywords.

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