In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers.
Time Stamped Show Notes:
- 00:27 – Today’s topic: 7 AdWords Tricks & Tips That’ll Boost Your ROI
- 00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results
- 01:06 – #2: Leverage dayparting
- 01:13 – It is very useful and cost efficient, especially in B2B
- 01:49 – #3: Single keyword ad groups
- 01:51 – It will allow you to focus on one keyword and keep your ads tailored
- 02:16 – #4: Geo-targeting
- 02:28 – You can give people specific offers based on their location
- 03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list
- 04:01 – #6: Integrate the keywords that the users search for into your landing page
- 04:23 – Optimize landing pages for conversion
- 04:32 – Last is to use CPA bidding which works well and let Google do its work
- 05:11 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 05:49 – Go to SingleGrain.com/giveaway for multiple entries
- 06:02 – That’s it for today’s episode!
3 Key Points:
- Site links will consistently add traffic to your site and can increase your search ranking.
- If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly.
- Consistently optimize your landing page with the RIGHT keywords.
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