In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world because of these key principles that you can start using today.

Time Stamped Show Notes:

• 00:27 – Today’s topic: 7 Age-Old Advertising Principles that Are Still Relevant Today
• 00:36 – First, write a great headline
• 01:08 – Warren Buffett tells his CEOs to always protect their brand
  • 01:22 – Branding is everything and just one mistake could ruin everything
• 01:43 – Third, tell a story
  • 01:45 – Stories or advertorials drive people and evokes their emotions
• 02:21 – Fourth, consistency in advertising, regardless of how large your company is or how well-known
  • 02:48 – The Rule of Seven explained
• 03:10 – Fifth is from 22 Immutable Laws of Marketing, by Al Ries and Jack Trout:
  • 03:41 – The “first mover advantage”
• 04:18 – Sixth is from Don’t Make Me Think by Steve Krug:
  • 04:27 – “Think about the user—simplicity is the ultimate sophistication”
  • 05:00 – Keep marketing campaigns simple
  • 05:10 – “The simpler your pitch, the better off you are”
• 05:16 – Seventh, urgency plays a big role
  • 05:51 – The sense of urgency compels people to take action
• 06:15 – That’s it for today’s episode!

3 Key Points:

1. In whatever decision you make, you MUST protect your brand.
2. Be consistent in advertising and remember the rule of seven.
3. RELY on these age-old advertising principles that have been proven—no need to reinvent the wheel.

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