Episode #1531
7 Business Lessons From Instagram Launching ‘Reels’
October 15, 2020

In episode #1531, we share seven lessons from Instagram launching Reels. Reels is very similar to TikTok, so to boost his new platform, Mark Zuckerberg called the security of TikTok in question, and now they are under severe scrutiny, allowing Reels to take the market. Tune in to hear other strategies for optimizing your launches! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Business Lessons from Instagram Launching Reels.
  • [00:30] Currently, there is an ongoing battle against TikTok.  
  • [00:56] Instagram, owned by Facebook, is copying the concept of TikTik. 
  • [01:03] Despite popular belief, it is not illegal or even in poor taste to copy others.
  • [01:22] Don’t expect every launch to be a success, and keep trying new things. 
  • [01:45] When you launch, launch with a fanfare and make sure to market correctly. 
  • [02:20] Create buzz and noise around your offer before you launch. 
  • [03:05] How Mark Zuckerberg got TikTok to be scrutinized and gain more traction for Reels.
  • [03:21] A key business philosophy: if you can’t build it, crush it, or buy it!  
  • [04:05] Know when something is not working and take it off the market quickly. 
  • [04:49] That’s it for today!
  • [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

TikTok

Instagram Reels

Mark Zuckerberg 

Snapchat 

Apple 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...