Episode #1071
7 Conversion Hacks to Test Before 2019 Ends
July 07, 2019

In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends
  • [00:33] 1: Intercom.
  • [00:45] Intercom has expanded their products and features.
  • [01:29] 2: Paid advertising.
  • [01:45] Remarket people with a video when they don’t convert from the original ad.
  • [02:31] 3: Hull
  • [02:37] Customer data platforms like Hull help you target the right customers.
  • [03:15] 4: Gong.
  • [03:25] Gong helps record and analyze sales calls.
  • [03:56] 5: Product-led growth.
  • [04:22] Offering useful tools for free will help you provide value and increase conversions.
  • [04:45] 6: Security.
  • [04:57] Emphasizing increased site security often increases conversions, because people are worried about security.
  • [05:43] 7: Run tests.
  • [06:20] Offer free trials and other options based on ideas from Redpoint.
  • [06:35] That’s it for today!
  • [06:42] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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