Episode #190
7 Cost Effective Ways to Rank in a Competitive Niche
February 06, 2017

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche
  • 00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites
    • 00:51 – Redirect all their pages to your website
  • 01:12 – Second, use the Skyscraper Technique
    • 01:19 – This was created by Brian Dean
    • 01:58 – Use BuzzSumo to find people linking to the top 3 results
    • 02:03 – Ahrefs is also useful
    • 02:23 – The Skyscraper technique takes time, but definitely works
  • 02:39 – Third, look at your on-page SEO and topical relevancy
    • 03:00 – Change your URL structure so Google can read it
  • 03:42 – Fourth, build a community
    • 03:52 – Some 6-figure earners started by building a Facebook group
    • 04:00 – Podcasts are also a good option
  • 04:49 – Fifth, use a tool like Market Muse which tells you what keywords are missing to better your searches
  • 05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels
    • 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors
  • 06:32 – Seventh, optimize your title tags for click through rates
    • 06:35 – Go to Google search, “search analytics”
    • 06:49 – Make your title tags more appealing
    • 06:52 – Copyblogger headline formula can give you ideas
  • 07:52 – That’s it for today’s episode!

3 Key Points:

  1. Try to make a deal with people who are not monetizing their high-ranking websites.
  2. Be patient, these strategies will take time, but they are worth the wait and will be effective.
  3. Leverage your website search console.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Google’s huge flop with woke Gemini, Google’s search results getting worse, and Google News Showing Political Bias
February 27, 2024

In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study conducted by AllSides, revealing that 61% of the ...

Episode
What’s Changing in Paid, Brandformance vs Performance Marketing, It’s Impossible to Track the Customer Cycle & more
February 26, 2024

In episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conversation delves into the need for marketers to take...

Episode
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
February 23, 2024

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. ...