In episode #598, Eric and Neil discuss the 7 crazy ways you can improve your business. Tune in to hear how you can attract more customers and increase revenue!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Crazy Marketing Experiments That Will Change Your Business
• [00:40] #1: Run brand-related experiments.
• [01:04] Google relies on many factors when it comes to ranking and if people are searching for you, your rank will probably be higher.
• [01:47] #2: Build a repurposing framework.
• [02:35] Over 10% of podcast listeners make over 6 figures!
• [02:53] #3: Create your own podcast or advertise on some.
• [03:20] #4: Build a remarketing funnel that uses videos to tell your story.
• [04:19] Video has ten times more brand awareness than text or other forms of marketing.
• [04:30] #5: Showcase your daily life.
• [04:45] By documenting your work life, you will find that you will have an engaged community.
• [05:18] #6: What’s old is new again.
• [05:29] While people are spending on digital, this doesn’t negate the efficacy of older methods.
• [06:09] #7: If you are selling a high-ticket item and selling to wealthy clientele, consider sending a courier to their home or office with $1000 in cash and a note explaining that you want 30 minutes of their time.
• [06:50] A lot of people will take the call.
• [07:02] That’s it for today!
• [07:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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