Episode #144
7 Creative Ways to Increase Google Ranking
December 22, 2016

In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is extremely advantageous for marketers, but achieving that rank and maintaining it is where you need to put in the work. Tune in to know how you can successfully increase your website’s Google ranking and the tools that will help you achieve this goal.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Creative Ways to Increase Google Ranking
  • 00:40 – First, Google Hummingbird
    • 00:55 – Use a tool called MarketMuse
    • 01:38 – Neil shares why MarketMuse is effective for him
  • 02:00 – Second, update posts consistently
    • 02:38 – Revives and increases traffic significantly
  • 03:18 – Third, look at your bounce rate
    • 03:50 – Check which pages have a terrible bounce rate and improve those pages
    • 04:15 – Having a lower bounce rate will increase google ranking over time
  • 04:38 – Fourth way is by content flipping
    • 05:18 – Flip a content ranking using a canonical tag
  • 05:35 – Fifth way is through branded queries
    • 05:52 – Google is looking at branded signals
  • 06:48 – Sixth is looking at click-thru rates
    • 06:50 – Better titles means better click-thru rates
  • 07:10 – Lastly, make sure your website mobile compatible
    • 07:35 – Use an AMP framework for more search traffic
  • 07:41 – That’s it for today’s episode!

3 Key Points:

  1. To make your website rank well on Google, you have to know which tactics work best.
  2. Branded queries play an important role in your ranking.
  3. People are using their smartphones way more than their computers; therefore, mobile compatibility is not just an option, it’s a NECESSITY.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...