Episode #1438
7 Creative Ways to Invest in Marketing
July 09, 2020

In episode #1438, we share seven creative ways to invest in marketing, from offering a free tool to adding an up and/or down-sell on your checkout page. But it doesn’t all start and end with marketing—there are other ideas related to your business that can go a long way to indirectly boost your sales. Tune in to hear how you can get a celebrity to speak about your product or service! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Creative Ways to Invest In Marketing.
  • [00:31] Consider offering free tools such as Ubersuggest to generate traffic. 
  • [01:01] Visit sites like CodeCanyon and pay a small price for a free tool. 
  • [01:23] Examples of what you can do from a broader business perspective.
  • [02:32] Add at least one upsell and down-sell on your checkout or thank you page. 
  • [03:14] Give your customers the option of being notified when a product is back in stock. 
  • [03:39] The benefits of doing mouse tracking on your website to improve the user experience. 
  • [04:23] Why you might consider using community.com to engage with your community. 
  • [05:06] Check out Cameo where you can get celebrities to record a video about your product. 
  • [05:34] That’s it for today!
  • [05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Ubersuggest 

Content Decay

A/B Testing Calculator

CodeCanyon

Roland Frasier

Community

Cameo

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Does Being Transparent Really Help In Your Marketing?, First Principles Of Generational Businesses, What We Learned From A Private Conference Ratings, Why Our YouTube Channels Are Starting To Finally Grow… Again
May 15, 2025

In episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback...

Episode
How To Create Data Discipline In Your Organization, Why Freemium Doesn’t Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create ‘New Work’ That Was Previously Impossible, Anti Elon Ad Backfires
May 14, 2025

In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by...

Episode
The Power Of Brand, Why I’m Shifting My Marketing Strategy To FREE Over Content Creation
May 13, 2025

In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models ...