In episode #1334, we discuss seven common mistakes people tend to make when it comes to Facebook ads. Selling through your educational content is a better strategy than simply directing prospects to your product page, and keeping your ads fresh and alternating them is sure to capture the attention of your target audience. Tune in to hear how video can help you achieve your Facebook marketing goals!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Seven Deadly Facebook Ads Mistakes to Avoid in 2020.
[00:36] Take advantage of lookalike audiences on Facebook.
[01:29] Do not send customers back to the same landing page that they did not convert from.
[02:18] Be sure to think through your funnel carefully.
[03:23] Sell through your educational content rather than take people directly to a product page.
[04:24] Keep your ads fresh by putting out new ones frequently and alternating them.
[05:30] Don’t be afraid of using video ads – it outperforms image and text-based ones.
[06:10] Ensure that you target broadly enough.
[06:53] That’s it for today!
[06:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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