Episode #161
7 Elements of an Effective Marketing Report
January 08, 2017

In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. Tune in to find out WHAT you need to assess and HOW to gather that information, in order to have that clear assessment of how your business is doing.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Elements of an Effective Marketing Report
  • 00:45 – First, have high-level goals
    • 01:08 – Have a different kind of threshold
    • 01:24 – “Have your targets laid out so it is easier for people to digest”
  • 01:31 – Second, look at the growth
    • 01:47 – Examine your growth weekly
    • 03:25 – Assess how to calculate your growth properly—don’t just look at the total visitor count
    • 04:28 – The growth rate should be staying the same, if not increasing
  • 04:39 – Third, use simple, report tracking tools, like Cyfe, and connect it to your spreadsheet report in order to pull data
  • 05:50 – Fourth, track the lifetime value of the customer and the cost to acquire new customers
    • 06:15 – You need a metric
  • 07:11 – Fifth, look at your revenue churn and customer churn
  • 08:30 – Sixth, Neil shares the time he talked to Ryan, from HubSpot
    • 09:16 – Add your total headcount in your marketing report
  • 10:18 – Lastly, the net promoter score allows you to measure the sentiments of the customers
  • 11:12 – That’s it for today’s episode!

3 Key Points:

  1. Have a clear and simple goal which is easy for people to understand.
  2. Do NOT miscalculate your growth or it will lead you to a wrong impression of your business’ health.
  3. Quantifying customer satisfaction is IMPORTANT – know and understand your supporters and detractors.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
YouTube Success Secrets #2189
August 16, 2022

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also l...

Episode
Our Boneheaded YouTube Mistake with Marketing School #2188
August 15, 2022

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...

Episode
How Eric is Utilizing Product-Led Growth for NFTs #2187
August 14, 2022

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world...