Episode #1030
7 Examples of Really Smart Marketing That You Should Copy
May 27, 2019

In episode #1030, we discuss really smart marketing techniques you should copy. Tune in to hear which ideas are worth emulating.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Examples of Really Smart Marketing That You Should Copy
  • [00:35] 1: Native advertising.
  • [00:45] We previously talked about Audi having a partnership with the studio that created The Avengers.
  • [01:14] 2: Giveaways.
  • [01:30] Giving away small things for free can bring in users and their contact info.
  • [02:00] 3: A 30 day challenge.
  • [02:15] It’s a way of engaging people.
  • [02:42] 4: A free book funnel.
  • [02:50] Give away a book, charge for shipping, then up or downsell.
  • [03:25] 5: Superhuman.
  • [03:31] It’s a great email tool that helps you quickly create an email campaign.
  • [04:20] 6: Sell through live video.
  • [04:30] Live pitches work.
  • [04:55] 7: Minimum viable content.
  • [05:15] Create content, see what sticks.
  • [05:32] That’s it for today!
  • [05:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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