Episode #195
7 Interview Questions You Should Ask Before You Hire a Marketer
February 11, 2017

In Episode #195, Eric and Neil discuss the 7 interview questions you should ask before hiring a marketer. There is a lot you can assess about a potential hire from interview questions alone. How do they respond when they’re put on the spot? What is their best achievement to date? Tune in to find out the questions you should be asking your future marketer and the reasons why it is important to find someone with similar work ethic and values.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Interview Questions You Should Ask Before You Hire a Marketer
  • 00:35 – Tell me about the most impressive win in your career
    • 01:00 – This is the question that Elon Musk uses
    • 01:20 – What do you consider the most impressive win in your life so far, is an alternative question for juniors
    • 01:50 – The answers should match where they are in life at the moment
  • 01:55 – What would you change with my business from my website? How would you fix it?
    • 02:20 – “In business, people have to come up with solutions at the most inconvenient moment”
  • 02:38 – Use a video interviewing tool called Spark Hire
  • 03:43 – Ask, what is the most creative marketing tactic you’ve ever implemented?
    • 03:55 – What’s the most creative marketing tactic you’ve ever seen on the web?
  • 04:48 – Come up with situational questions and see their thought process
  • 05:23 – Ask questions to see how aggressive the marketer is
    • 05:45 – For example, have you ever bought paid links?
    • 05:56 – What’s the shadiest marketing tactic you’ve seen or that you’ve leveraged?
  • 06:35 – Give people a homework assignment as a paid trial
  • 07:26 – That’s it for today’s episode!

3 Key Points:

  1. The answers your interviewee gives should match where they are at in life, at the moment.
  2. Ask aggressive questions and if they answer aggressively—that’s what you’re looking for! Then, just go for it.
  3. Give a paid trial assignment – this will give you a clear picture of their capability.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Canva’s $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
June 19, 2024

In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templat...

Episode
96% of sites ranking in top 10 have 1000+ links
June 18, 2024

Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join AOA here:

Episode
Site removes ads and traffic explodes 113%, Why Sam Sulek’s views are falling, Neil’s business acquisition story, GPT-4o destroys HOA – how this will affect businesses, & more
June 17, 2024

In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different ap...