Episode #211
7 Key Elements of a High Converting Homepage
February 27, 2017

In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that generates the most traffic. Tune in to find out how you can convert your traffic to sales making these important changes to your homepage—creating that successful funnel.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Key Elements of a High Converting Homepage
  • 00:35 – Make sure you have a great headline that emphasizes what you do
  • 00:49 – Have a call-to-action that goes with the headline
  • 01:08 – Answer objections:
    • 01:20 – People are more likely to buy and be more comfortable if you will answer their objections
    • 01:30 – Talk to people and ask about their hesitations in buying a product
    • 01:39 – Use Qualaroo to put up a quick survey
  • 01:52 – Use testimonials and case studies
  • 02:14 – Fourth is to add a benefit-driven headline
    • 02:21 – Talk to your paying customers and ask them why they bought your product
  • 03:17 – Fifth is page load speed
  • 03:46 – Think of your homepage as a funnel
    • 04:39 – “Whatever your funnel is, make sure all flows together”
  • 04:54 – Don’t forget about your pixels
    • 05:05 – Start collecting data when people visit your site
    • 05:18 – You can’t advertise effectively to your target audience without your pixels
  • 05:24 – That’s it for today’s episode!

3 Key Points:

  1. A benefit driven headline can attract a greater audience and this can turn into sales.
  2. Consider your homepage as a funnel as this is what gets the most traffic.
  3. Know your pixels to reach your targeted audience effectively.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...