Episode #1471
7 Little Known Copywriting Hacks
August 11, 2020

In episode #1471, we share seven little-known copywriting hacks! From sentiment analysis tools and swipe files, to the power of headlines and timing, these seven hacks can get your copy from average to great and give your numbers a big boost. Tune in to hear all seven and get your copy up to scratch and then some!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Little-Known Copywriting Hacks.
  • [00:35] You do not need to be an amazing writer — the key is answering objections.
  • [01:22] Sentiment analysis tools can be your best friend!
  • [01:52] Timing and placement; showing the right thing at the right time.
  • [02:35] Creating swipe files and taking note of good pattern interruptors.
  • [03:26] The importance of headlines and using multiple variations for the same content.
  • [03:50] Utilizing the Breakthrough Advertising framework — top to bottom conversion.
  • [04:41] A picture says a thousand words; using images to enhance your message.
  • [05:21] That’s it for today!
  • [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Ogilvy

Frank Kern

Survey Monkey

Hotjar

Swiped

Breakthrough Advertising

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Why Intelligence Pales In Comparison To This
January 08, 2026

Neil and Eric break down why high agency is becoming more valuable than raw intelligence in the age of AI. They discuss Andre Karpathy’s views, Klarna’s AI experiment, why speed and execution now ...

Episode
How you should price yourself as an operator-creator
January 07, 2026

In this episode, hosts Neil and Eric break down how operator creators should price influencer deals, why most founders undercharge, and when sponsorships hurt long term business growth. They share rea...

Episode
CEO Says Running Company Is a Sh*t Sandwich Everyday
January 06, 2026

In this episode, Neil and Eric break down why running a company feels like a sandwich every day, from CEO pressure and people problems to impostor syndrome and nonstop decision making. They compare fo...