Episode #887
7 Marketing Lessons You Can Learn From Fortnite
January 04, 2019

In episode #887, we discuss the marketing lessons you can learn from Fortnite. Tune in to hear what they did to become so successful.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Marketing Lessons You Can Learn From Fortnite
  • [00:40] Fortnite is free to play.
  • [00:55] Freemium is a great way to entice people.
  • [01:12] Acquire the volume first, then collect revenue.
  • [01:30] You don’t have to be perfect right off the bat.
  • [01:40] Adapt and add new things later.
  • [02:08] Fortnite has taken elements from other games.
  • [02:41] They use channel-based marketing.
  • [03:55] Don’t forget to engage with your community.
  • [04:25] Especially talk to the most popular people in your community.
  • [04:49] There’s no such thing as bad press.
  • [05:05] Neil has gotten bad press before, but it didn’t matter. Their traffic went through the roof.
  • [05:35] Fortnite allows cross-platform play.
  • [06:10] When you allow for that, you allow for a bigger community.
  • [06:16] That’s it for today!
  • [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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