7 Marketing Lessons You Can Learn From Fortnite | Ep. #887

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Episode #887

7 Marketing Lessons You Can Learn From Fortnite

January 04, 2019

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In episode #887, we discuss the marketing lessons you can learn from Fortnite. Tune in to hear what they did to become so successful.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Marketing Lessons You Can Learn From Fortnite
[00:40] Fortnite is free to play.
[00:55] Freemium is a great way to entice people.
[01:12] Acquire the volume first, then collect revenue.
[01:30] You don’t have to be perfect right off the bat.
[01:40] Adapt and add new things later.
[02:08] Fortnite has taken elements from other games.
[02:41] They use channel-based marketing.
[03:55] Don’t forget to engage with your community.
[04:25] Especially talk to the most popular people in your community.
[04:49] There’s no such thing as bad press.
[05:05] Neil has gotten bad press before, but it didn’t matter. Their traffic went through the roof.
[05:35] Fortnite allows cross-platform play.
[06:10] When you allow for that, you allow for a bigger community.
[06:16] That’s it for today!
[06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!