Episode #1029
7 Marketing Tasks You Should Never Outsource
May 26, 2019

In episode #1029, we discuss 7 tasks you shouldn’t outsource. Tune in to hear what you really need to keep in-house.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Marketing Tasks You Should Never Outsource
  • [00:35] 1: Data science.
  • [01:05] You need to personally track your numbers, otherwise you will have trouble reaching goals.
  • [01:20] 2: Podcast recording.
  • [01:30] Record in-house, because you can’t rely on the quality of outsourced audio.
  • [01:52] 3: Copywriting.
  • [02:50] 4: Video.
  • [03:08] The videographer will be working on other things and won’t be focused on your project.
  • [03:45] 5: Chat bots.
  • [04:03] If you and your team respond to the chats, you’ll have a better conversion and customer satisfaction rate.
  • [04:46] 6: Experimentation.
  • [04:55] Anyone can run tests for you, but only you know what you really need to test.
  • [05:25] Don’t outsource innovation.
  • [05:56] 7: Social media.
  • [06:10] You need to know what’s going on there and interact with your clients in a substantive way.
  • [06:27] That’s all for today!
  • [06:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Episode
Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Episode
Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...