Episode #462
7 Marketing Tools You Should Be Checking Weekly
November 05, 2017

In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what your competition is up to so that you can stay ahead of the game!

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Marketing Tools You Should Be Checking Weekly
  • 00:32 – One is Google Analytics
  • 00:43 – Two is SEMrush to track your competitors
  • 00:56 – Three is AuthorityLabs which shows new keyword opportunities and great keywords you should be tracking
  • 01:16 – Four is Ahrefs so you can identify the spammy sites
  • 01:34 – Five is Google Trends which shows how you are trending over time
  • 01:44 – Six is VaultPress which shows security issues
  • 02:00 – Last is Google Search Console
  • 02:26 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:40 – That’s it for today’s episode!

3 Key Points:

  1. Utilize tools to help you keep up to date on your website’s performance.
  2. Check your competitor’s performance so you keep yourself aware of their latest updates.
  3. Consistently tracking your metrics will make it easier for you to make the right adjustments for your website.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How ChatGPT’s Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?
August 28, 2025

In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenu...

Episode
How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack
August 27, 2025

In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platform...

Episode
How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?
August 26, 2025

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of ...