Episode #462
7 Marketing Tools You Should Be Checking Weekly
November 05, 2017

In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what your competition is up to so that you can stay ahead of the game!

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Marketing Tools You Should Be Checking Weekly
  • 00:32 – One is Google Analytics
  • 00:43 – Two is SEMrush to track your competitors
  • 00:56 – Three is AuthorityLabs which shows new keyword opportunities and great keywords you should be tracking
  • 01:16 – Four is Ahrefs so you can identify the spammy sites
  • 01:34 – Five is Google Trends which shows how you are trending over time
  • 01:44 – Six is VaultPress which shows security issues
  • 02:00 – Last is Google Search Console
  • 02:26 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:40 – That’s it for today’s episode!

3 Key Points:

  1. Utilize tools to help you keep up to date on your website’s performance.
  2. Check your competitor’s performance so you keep yourself aware of their latest updates.
  3. Consistently tracking your metrics will make it easier for you to make the right adjustments for your website.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The AI Prompt That Writes $100k Sales And Email Copy For You
February 10, 2026

In this episode, hosts Neil and Eric break down how AI is changing copywriting, marketing, and hiring standards. They debate when AI helps versus when it creates lazy work, share real examples from hi...

Episode
10 Business Moats That Actually Protect Your Marketing
February 09, 2026

In this episode, hosts Neil and Eric break down 10 proven business moats that protect your marketing and drive long term growth. From switching costs and brand power to community, distribution, talent...

Episode
The K-Shaped Future of Work
February 05, 2026

In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...