Episode #462
7 Marketing Tools You Should Be Checking Weekly
November 05, 2017

In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what your competition is up to so that you can stay ahead of the game!

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Marketing Tools You Should Be Checking Weekly
  • 00:32 – One is Google Analytics
  • 00:43 – Two is SEMrush to track your competitors
  • 00:56 – Three is AuthorityLabs which shows new keyword opportunities and great keywords you should be tracking
  • 01:16 – Four is Ahrefs so you can identify the spammy sites
  • 01:34 – Five is Google Trends which shows how you are trending over time
  • 01:44 – Six is VaultPress which shows security issues
  • 02:00 – Last is Google Search Console
  • 02:26 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:40 – That’s it for today’s episode!

3 Key Points:

  1. Utilize tools to help you keep up to date on your website’s performance.
  2. Check your competitor’s performance so you keep yourself aware of their latest updates.
  3. Consistently tracking your metrics will make it easier for you to make the right adjustments for your website.

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