Episode #462
7 Marketing Tools You Should Be Checking Weekly
November 05, 2017

In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what your competition is up to so that you can stay ahead of the game!

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Marketing Tools You Should Be Checking Weekly
  • 00:32 – One is Google Analytics
  • 00:43 – Two is SEMrush to track your competitors
  • 00:56 – Three is AuthorityLabs which shows new keyword opportunities and great keywords you should be tracking
  • 01:16 – Four is Ahrefs so you can identify the spammy sites
  • 01:34 – Five is Google Trends which shows how you are trending over time
  • 01:44 – Six is VaultPress which shows security issues
  • 02:00 – Last is Google Search Console
  • 02:26 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:40 – That’s it for today’s episode!

3 Key Points:

  1. Utilize tools to help you keep up to date on your website’s performance.
  2. Check your competitor’s performance so you keep yourself aware of their latest updates.
  3. Consistently tracking your metrics will make it easier for you to make the right adjustments for your website.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Zoominfo’s SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results
July 12, 2024

In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the...

Episode
Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
July 11, 2024

In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google's preference for its own platforms, and the challenges CMOs face with short tenures and AI's grow...

Episode
Perplexity’s keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue
July 09, 2024

In episode #2775, we discuss programmatic SEO, the effectiveness of AI overviews, the rise of podcasts and the decline of mainstream media, the challenges of SaaS companies in generating revenue, the ...