Episode #1586
7 Mistakes to Avoid When Launching a Book
December 11, 2020

7 Mistakes to Avoid When Launching a Book 

 

In episode #1586, we discuss seven mistakes to avoid when launching your book. When you are a first-time author and have no or little experience, it is worth hiring a team of people to help you successfully bring your book to market. Tune in to hear why you must run Amazon ads and start promoting your book six months in advance! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Mistakes to Avoid When Launching a Book.
  • [00:35] Eric’s book, Leveling Up is coming out soon and Neil’s Hustle is already out. 
  • [01:02] Don’t waste your time getting press if the audience is irrelevant. 
  • [01:30] Get press with the right audience so you can get the right people. 
  • [01:45] Don’t try to do everything by yourself, especially if you lack experience. 
  • [02:24] The importance of doing Amazon ads to sell your books. 
  • [02:53] Verify that things are working and your team is on track. 
  • [03:44] Start promotions early enough – six months before the book is coming out.  
  • [04:20] Avoid spreading yourself and your team too thin. 
  • [04:45] Why you have to optimize your book for SEO. 
  • [05:38] That’s it for today!
  • [05:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Leveling Up 

Hustle

Simon Sinek

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
The Wells Fargo Client Retention Strategy That Actually Works
October 16, 2026

Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to a World Cup game with the hote...

Episode
ChatGPT Took Our YouTube Views From 800 to 15,000
October 16, 2026

Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so they had to let people go, and ...

Episode
ChatGPT Plugins Added $500K ARR in Days
October 14, 2026

Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at scale, plugins help retention mor...