Episode #1079
7 Mistakes We Made From Our First Conference
July 15, 2019

In episode #1079, we discuss the mistakes we made while putting on our first conference. Tune in to hear what went wrong and how we dealt with it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Mistakes We Made From Our First Conference
  • [00:35] Check out the Marketing School Live videos we posted online!
  • [00:50] We had a couple of last-minute hiccups, because there was a lot of miscommunication.
  • [01:30] Another mistake was that the food was amazing, but there were no vegetarian options.
  • [01:57] We didn’t have an emcee. 
  • [02:45] Not charging for tickets hurt us a little bit.
  • [03:00] There wasn’t an easy way to digest and download all the information we shared.
  • [04:22] Eric underestimated the amount of work it would take to get butts in seats.
  • [04:38] Neil thinks that even though people say they are going to come, not everyone actually shows up.
  • [04:54] Last minute, they had a bunch of open seats that they needed to fill.
  • [05:21] That’s it for today!
  • [05:28] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Zoominfo’s SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results
July 12, 2024

In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the...

Episode
Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
July 11, 2024

In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google's preference for its own platforms, and the challenges CMOs face with short tenures and AI's grow...

Episode
Perplexity’s keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue
July 09, 2024

In episode #2775, we discuss programmatic SEO, the effectiveness of AI overviews, the rise of podcasts and the decline of mainstream media, the challenges of SaaS companies in generating revenue, the ...