Episode #1585
7 Nifty Things You Can Do to Market Your Book
December 10, 2020

7 Nifty Things You Can Do to Market Your Book

In episode #1585, we share seven nifty things you can do to effectively market your book. A great way to gain exposure is by being a guest on other people’s podcasts and doing email swaps with people in your industry. In this way, you get introduced to their audience and vice versa. Tune in to hear how Kickstarter can help you promote your book! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Nifty Things You Can Do to Market Your Book
  • [00:30] Neil and Eric both have books on the market. 
  • [01:09] Think about running Facebook ads and directing people to a contest. 
  • [01:37] When you are doing a giveaway, you get lower quality emails coming in. 
  • [01:55] Gain exposure by pitching yourself and talking on podcasts. 
  • [02:40] Look for a gap where the attention is miss-priced.
  • [03:43] Consider doing email list swaps and cross-promotions with other people. 
  • [04:48] Figure out where your community is hanging out and go there. 
  • [05:28] Apply and speak at conferences to generate more sales. 
  • [06:02] Many people are promoting their books on Kickstarter. 
  • [07:02] That’s it for today!
  • [07:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
  •  

Links Mentioned in Today’s Episode:

 

Hustle

Leveling Up 

KingSumo

Marketing School Pro

Discord

Slack

Reddit

Kickstarter

John Lee Dumas 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Lessons From A Private Founder’s Retreat
February 23, 2026

Marketing School is back with Neil and Eric live from Palm Beach unpacking founder retreats, big TAM strategy, AI disruption, and the future of universal basic income. They break down the powerful “...

Episode
AI vs Internet Transformation
February 19, 2026

AI adoption is accelerating faster than the internet era, and in this episode Neil and Eric break down what that means for jobs, brands, and businesses. They debate early vs late adoption, enterprise ...

Episode
Humans Are No Longer The Moat
February 18, 2026

Neil and Eric debate whether AI will replace talent or simply amplify it, reacting to claims that AI-first hiring will build lean $100M companies. They break down AI hiring strategy, AI talent vs expe...