7 Overrated Marketing Channels

In episode #1736, we give you the seven most overrated marketing channels in our opinion. Expect to hear some of the downsides of auction-based platforms, drop-in audio, push notifications, and most importantly, having a poor understanding of your audience.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Overrated Marketing Channels.
• [00:35] Why using Clubhouse to grow your audience is unsustainable.
• [01:01] The reach of Instagram is continuing to drop.
• [01:35] Organic reach on Facebook is even lower, go figure!
• [02:05] Messenger bots on Facebook will not last.
• [02:36] Advertising at scale on Reddit will get harder.
• [03:02] Push notifications are great for traffic but terrible for conversions.
• [03:25] Advertising on any channel will not work unless you understand your audience.
• [04:07] That is it for today!
• [04:10] Text us on 310-349-3785!

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