Episode #
7 Overrated Marketing Channels #1736
May 16, 2021

7 Overrated Marketing Channels

In episode #1736, we give you the seven most overrated marketing channels in our opinion. Expect to hear some of the downsides of auction-based platforms, drop-in audio, push notifications, and most importantly, having a poor understanding of your audience.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Overrated Marketing Channels.
  • [00:35] Why using Clubhouse to grow your audience is unsustainable.
  • [01:01] The reach of Instagram is continuing to drop.
  • [01:35] Organic reach on Facebook is even lower, go figure!
  • [02:05] Messenger bots on Facebook will not last.
  • [02:36] Advertising at scale on Reddit will get harder.
  • [03:02] Push notifications are great for traffic but terrible for conversions.
  • [03:25] Advertising on any channel will not work unless you understand your audience.
  • [04:07] That is it for today!
  • [04:10] Text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
The Writing Secrets That Create Billionaires
April 18, 2024

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...

Episode
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
April 16, 2024

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer market...

Episode
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
April 15, 2024

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of promp...