Episode #
7 Overrated Marketing Channels #1736
May 16, 2021

7 Overrated Marketing Channels

In episode #1736, we give you the seven most overrated marketing channels in our opinion. Expect to hear some of the downsides of auction-based platforms, drop-in audio, push notifications, and most importantly, having a poor understanding of your audience.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Overrated Marketing Channels.
  • [00:35] Why using Clubhouse to grow your audience is unsustainable.
  • [01:01] The reach of Instagram is continuing to drop.
  • [01:35] Organic reach on Facebook is even lower, go figure!
  • [02:05] Messenger bots on Facebook will not last.
  • [02:36] Advertising at scale on Reddit will get harder.
  • [03:02] Push notifications are great for traffic but terrible for conversions.
  • [03:25] Advertising on any channel will not work unless you understand your audience.
  • [04:07] That is it for today!
  • [04:10] Text us on 310-349-3785!

 

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