Episode #196
7-Point Content Promotion Checklist
February 12, 2017

In Episode #196, Eric and Neil discuss the 7-point content promotion checklist. Many people focus too much of their energy on the creating side of content, when really, their energy needs to be spent on promoting it. Tune in to see whether you’re hitting these 7 strategies that help in promoting your content.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7-Point Content Promotion Checklist
  • 00:35 – 20% of your time should be spent creating the content and the 80% should be spent promoting it
  • 00:59 – 1: Hit your social media channels
  • 01:36 – 2: Think of websites you can link to
  • 02:09 – 3: The paid channels can boost your post for only $1/day
  • 03:30 – 4: Look for who shares similar content
    • 03:54 – Send them an email asking if they’d be willing to share it
  • 04:23 – 5: Make sure you’re repurposing the content
  • 04:58 – 6: Make your headline appealing
    • 05:05 – Test your headline ideas on your friends or people in your network
  • 05:30 – 7: Continue to build and push out your email list
  • 06:10 – That’s it for today’s episode!

3 Key Points:

  1. Spend the majority of your time promoting the content you’ve written—this is especially important if you’re starting out.
  2. Boost your social media channels and leverage it.
  3. A good headline attracts traffic, so make it appealing and compelling!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
25.6% of All Searches Are Now Zero Click and Here’s What You Should Do #2295
December 01, 2022

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisti...

Episode
Should You Hire Friends or Family? #2294
November 30, 2022

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes ...

Episode
Why Some Ad Platforms Will Struggle in The Future #2293
November 29, 2022

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google loo...