Learn Marketing from Neil and Eric Get Started
Episode #423
7-Point Website Redesign Checklist
September 27, 2017

In Episode #423, Eric and Neil discuss the 7 point, website redesign checklist. Tune in to know what you need to consider before changing or redesigning your website. This way you can make the changes without any risk to your traffic.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7-Point Website Redesign Checklist
  • 00:34 – First is to make sure that your website is designed with a strong SEO foundation
    • 01:01 – For WordPress, build up your SEO first
  • 01:12 – Second is to keep track of your existing URLs in a checklist
  • 01:25 – Third is to NOT forget about your site speed
    • 01:30 – Check GTmetrix to find out your site speed
  • 01:41 – Fourth is to keep mobile in mind because a bigger percentage of website visitors are mobile users
    • 01:50 – Use Google AMP framework
  • 01:59 – Don’t forget about your pixels like the Google Analytics pixels and Facebook pixels
  • 02:20 – Sixth is to figure out the copy for your content before redesigning it
  • 02:35 – Last is to check your website’s resolution in different browsers using Browseo
  • 03:02 – Think about your website responsive design, too
  • 03:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat-mapping analytics tool
  • 03:35 – That’s it for today’s episode!

3 Key Points:

  1. SEO is very important for websites so make sure that your SEO foundation is strong.
  2. Since most people are on mobile, make sure your website is optimized for mobile so they get the best viewing experience possible.
  3. Design and website response are crucial for the user experience.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode #1538
Are TV Ads Still Relevant?
October 22, 2020

In episode #1538, we are going to talk about if TV ads are still relevant. In today’s day and age, branding, reach, and impressions are vital, and it is so important to try and zag when everybody el...

Episode #1537
Do This If Your Facebook Ad Account Gets Banned or Suspended
October 21, 2020

In episode #1537, we hear about what to do if you if your Facebook ad account gets banned. With new policies, it is easy to get flagged, highlighting the importance of a backup plan. Tune in today to ...

Episode #1536
How to Write Perfect Cold Emails That Don’t Get Ignored
October 20, 2020

In episode #1536, we cover the often-dreaded cold email. We hear about what makes a good subject line, Neil and Eric’s personal experience sending cold emails and the importance of having a good bod...