In episode #1197, we share our top seven content optimization and marketing tips. One of the most effective and economical ways of keeping your content current is to update old material regularly rather than creating new content all the time. Tune in to hear what you need to do to boost your content in 2020!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Seven Practical Content Marketing Tips.
- [00:36] Avoid reusing the same information and relying only on the Skyscraper Technique.
- [01:29] Be sure to sprout your content and make the most of the omnichannel strategy.
- [02:12] How to leverage the land and expand strategy to create efficient content optimization.
- [03:10] Testing the performance of titles and meta descriptions and tweaking when necessary.
- [03:46] Translating and transcribing your content to increase your traffic.
- [04:42] Don’t forget about emails – it’s the one channel you can control!
- [05:18] Spend a lot of time revising old content rather than creating new material.
- [06:44] That’s it for today!
- [06:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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