In episode #1982, Neil and Eric talk about 7 reasons why accountability to cultural values matters. Your cultural values can cover a range of behaviors, but it’s often most effective when you keep them simple, clear, and actionable. Tune in today to learn about the lasting impact of keeping your team accountable to your cultural values!
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: 7 Reasons Accountability to Cultural Values Matters.
- [00:25] What we mean by cultural values.
- [00:58] If people are operating based on different values, they’ll be going in opposite directions.
- [01:21] When some people aren’t held accountable it sets a negative precedent for the rest of the team.
- [01:47] It’s much easier to hire and fire people when you’re clear on the criteria for holding people accountable.
- [02:25] By hiring people who hold themselves accountable, you’ll attract more like-minded people.
- [03:09] Creating short and simple values make them easy to remember and follow.
- [03:37] If everyone knows the core values, they’ll do what’s best for the business in the long run.
- [04:12] Make sure your core values are actionable.
- [05:28] That’s it for today!
- [05:28] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market cond...
In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include ...
In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweet...