Episode #1298
7 SaaS Trends for 2020
February 19, 2020

In episode #1298, we share seven trends in the software as a service space! From free tools and customer experience improvement to thought leadership and the move towards platforms, following these trends can help you and your SaaS business today! Tune in to hear the most important things you should be keeping up with.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 SaaS Trends for 2020.
  • [00:35] Product-led growth, free tools and indoctrinating users into your ecosystem.
  • [01:07] Allowing a computer to do the work for you with the rise of AI and ML.
  • [01:47] Improving customer experience and going above and beyond for retention.
  • [02:45] The move towards platforms with multiple features and tools.
  • [03:35] Branding and becoming a thought leader in your space.
  • [04:41] Ways to make up for advertising costs!
  • [05:40] Using an API for partnerships and more. 
  • [06:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
GEO is not different than SEO. BUT…
September 18, 2025

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...

Episode
How to Win Big Enterprise Logos
September 16, 2025

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...