In episode #1305, we share the secrets to selling high-ticket courses with paid advertising. Live webinars often lead to successful conversion and you can even leverage your recorded webinars to gain traction from your audience. Tune in to hear all the ways you can follow up with prospective customers after a webinar!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven Secrets to Selling a High-Ticket Course with Paid Advertising. 
• [00:41] Why you want to choose live webinars rather than evergreen ones. 
• [01:07] Up the traction to your recorded webinar by making it appear live.
• [01:31] Different ways you can follow up with prospective customers after a webinar. 
• [02:37] Offering a free trial when all the other hooks have failed to work on a customer. 
• [03:36] Drive your audience to a video which they can access immediately. 
• [04:24] Why you might strongly consider dropping the price of your info product. 
• [05:43] Learn how to scale a campaign from Alex Becker or others in your field.
• [06:36] Why having as many products as possible is key to making it with info products. 
• [07:58] That’s it for today!
• [08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• John Maxwell
• Consulting.com
• Udemy 
• Alex Becker’s Channel

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