Episode #
7 Small CRO Tweaks That Had BIG Impacts #1654
February 19, 2021

7 Small CRO Tweaks That Had BIG Impacts

In episode #1654, Neil and Eric talk about seven conversion rate optimization changes that have had big impacts on their business. You will hear about the benefits of having a countdown timer, why you should personalize the page, and how to add order bumps if you can. For all this, and a whole lot more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Small CRO Tweaks That Had BIG Impacts.
  • [00:30] Number 1: Insert a countdown timer somewhere on your page.
  • [00:47] Number 2: Change the link from ‘upgrade’ to ‘7-day free trial.’
  • [01:03] Number 3: Add personalization to the page.
  • [01:40] Number 4: Look at what Legion Athletics does with price per serving.
  • [02:13] Number 5: Include an extra pop-up on the page to see magic happen.
  • [02:24] Number 6: Make your checkout two steps instead of one.
  • [02:45] Number 7: Figure out ways to add order bumps. 
  • [03:09] That’s it for today!
  • [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Legion Athletics

Russell Brunson

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Is Storytelling the New Marketing?
December 26, 2025

Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for...

Episode
What We Would Gamble On
December 24, 2025

Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share rea...

Episode
AI Law Firm Hits $100M But…
December 24, 2025

In this episode, Neil and Eric break down the rise of AI hype versus real usage, using Harvey AI, Microsoft Copilot, and ZoomInfo as case studies. They discuss $8B AI valuations, low user adoption, re...