Episode #169
7 Steps for Running a Successful Webinar
January 16, 2017

In Episode #169, Eric and Neil discuss the 7 steps for running a successful webinar. Using webinars is one of the best ways to drive people to your website. Half the battle is in the preparation—and, yes, there are right ways to set yourself up for success. Tune in to learn 7 easy steps that will help you and your viewers get the most out of your webinar.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Steps for Running a Successful Webinar
  • 00:45 – Masterminds and enterprise companies use webinars to try and convert people
  • 00:55 – In a webinar, you are educating and building a relationship with your viewers
  • 01:12 – First, have an email reminder
    • 01:25 – “Just because someone registered for it, doesn’t mean that they’re going to remember”
    • 01:30 – Set email reminders ahead of time
  • 01:45 – Second, make sure you have an option for someone to register and watch the webinar within the next 15 minutes
    • 02:28 – Because people are waiting, they are most likely to attend the webinar and the attendance rate can go up to 60%
    • 02:38 – Neil uses EverWebinar
  • 02:45 – Third, use paid traffic to drive more people
    • 03:19 – Use it to amplify what you’re doing in your webinar
    • 03:35 – Neil records his webinar ahead of time and it’s a high value production
  • 03:50 – Fourth, use a software called TurboDial which can connect to a lot of webinar solutions
    • 04:10 – For the people who don’t take action, TurboDial will send them a text message the next day
  • 04:57 – Have some kind of marketing automation set up
  • 05:28 – If people don’t show up, it means no conversion
  • 05:45 – Sixth, integrate webinar software with Twilio
  • 06:22 – Seventh, add value to the individual before your pitch
  • 07:24 – That’s it for today’s episode!

3 Key Points:

  1. Masterminds and enterprise companies use webinar to try and convert people to buy.
  2. Just because someone registered does NOT mean that they are going to show up—use texts and emails as reminders.
  3. First and foremost, ADD VALUE to people—remember that they dedicated a part of day for you.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How big agency M&A and hiring works, and World’s richest man on being a ‘working boss’
July 19, 2024

In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have...

Episode
How Trump made his assassination attempt a marketable moment, Why you can’t trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
July 18, 2024

In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporation...

Episode
Why Elon Musk doesn’t use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
July 17, 2024

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO....