In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already configured, the things you need to work on, and the things that are actually applicable to your business.
Time Stamped Show Notes:
- 00:28 – Today’s topic: 7 Things Every Marketer Should Configure in Google Analytics
- 00:40 – Make use of advanced segments
- 01:10 – Create a segment for each country you’re catering to
- 01:57 – Hook in AdWords with Google Analytics
- 02:19 – Hook in Google Search Console to Google Analytics
- 03:02 – Make sure you’re converting goals
- 03:25 – Callrail
- 03:46 – Scroll down to your segments and check the organic traffic
- 05:52 – Make sure you have the right Google Analytics reports
- 06:33 – That’s it for today’s episode!
3 Key Points:
- Google Analytics has a ton of features; make sure you’re making the most out of them.
- You can interlink Google applications to each other to help out in providing results.
- It’s important to get the right reports for your type of business.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...
Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...
In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...