Episode #115
7 Things You Should Say NO to as a Marketer
November 23, 2016

In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 things you should say no to as a marketer
  • 00:34 – #1 Making changes without data
  • 00:57 – Make sure you test with data
  • 01:10 – #2 Looking at the tactics all the time
    • 01:26 – Leads to being in “tactical hell”
    • 01:43 – Don’t focus on tactics
  • 02:00 – #3 Don’t make short term gains for long term losses
    • 02:53 – Don’t make changes for short term gains
  • 02:57 – #4 Lack of organization
  • 03:28 – Look about documenting your marketing processes
  • 03:48 – #5 Don’t do too many things at once
  • 04:51 – #6 Don’t try to take everything on by yourself
  • 05:48 – #7 Don’t run an A/B test on the same part of the funnel more than once at the same time
  • 06:39 – That’s it for today’s episode!

3 Key Points:

  1. Don’t EVER make changes without any data.
  2. New marketing tactics aren’t everything—assess them well before using!
  3. GET ORGANIZED, because a lack of organization doesn’t help you scale.

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