Episode #
7 Timeless Marketing Principles That Are Still Relevant in 2022 #2123
June 11, 2022

In episode #2123, Neil and Eric share 7 timeless marketing principles that are still relevant in 2022. There are many things to keep up with within the rapidly changing marketing space, like newly released ad formats, but there are still a lot of marketing principles that remain timeless. Tune in to learn about the rule of seven, the AIDA principle, and other fundamental lessons that never lose their relevance!


  • [00:20] Today’s topic: 7 Timeless Marketing Principles That Are Still Relevant in 2022.
  • [00:37] The AIDA principle: attention, interest, decision, and action.
  • [01:07] The rule of seven: when someone interacts with your brand seven times they’re much more likely to remember it.
  • [01:30] Understand that if you’re starting from nothing, it’s going to take some time to build a brand.
  • [02:00] The significant role of content, from text, to audio and video.
  • [02:31] How to capitalize on new ad formats.
  • [03:11] Why there is always money in the follow-up and why you need to focus on the long-term strategy.
  • [03:52] When to expect a decrease in click-through rates. 
  • [04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [04:47] Go to https://www.marketingschool.io to learn more!


Links Mentioned in Today’s Episode:



Leave Some Feedback:



  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Discover Latest Episodes

When Should You Hire Offshore Marketing Talent? #2406
March 22, 2023

In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore...

How to Get Maximum ROI From Conferences #2405
March 21, 2023

In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference, they chose a few of the key learnings from their...

What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers #2404
March 20, 2023

In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonabl...