Episode #316
7 Tools to Help You Promote Evergreen Content
June 11, 2017

In Episode #316, Eric and Neil discuss the 7 tools to help you promote evergreen content. Tune in to learn which tools you can use to leverage your evergreen content to achieve that better ranking in Google and promote your best stuff! 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Tools to Help You Promote Evergreen Content
  • 00:34 – First, Meet Edgar allows you to schedule posts on different social media sites
    • 00:49 – Clean it up for things that are no longer relevant or for concepts that no longer apply
  • 01:01 – Second is Ahrefs
    • 01:03 – Type in the competitor URL that has similar posts, see who are linking out to your competitor and reach out to them
    • 01:12 – It’s easy to do and provides great results, but is time intensive
  • 01:35 – BuzzSumo can help you find posts and links that have a lot of social shares
    • 01:55 – Build out a prospect list and reach out to people who shared them
  • 02:12 – Fourth is Google Search Console
    • 02:23 – For the posts that are gaining much traffic, look at the keywords that are driving you traffic, download the CSV file, take those keywords and innovate them within your content
  • 02:45 – Repurpose your evergreen content
    • 02:58 – Repurposing is similar to promoting it
  • 03:29 – Your evergreen content can rank in Google
    • 03:31 – if you’re going to make your title tags more appealing, you’re going to get more clicks and your search ranking will rise
    • 03:46 – A headline generator tool will give you ideas to update your title tags
  • 04:18 – If you have very good evergreen content, put it into paid advertising
  • 05:00 – That’s it for today’s episode!

3 Key Points:

  1. Repurposing your evergreen content will help you to continually maximize its value.
  2. Reach out to people who share your competitor’s post; perhaps they can help you to gain more traffic as well.
  3. A great title tag can make your posts appealing which will attract more clicks and improve your overall search ranking.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Writing Secrets That Create Billionaires
April 18, 2024

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...

Episode
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
April 16, 2024

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer market...

Episode
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
April 15, 2024

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of promp...