Episode #251
7 Types of Content Upgrades You Can Try Today
April 08, 2017

In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Types of Content Upgrades You Can Try Today
  • 00:33 – A content upgrade is when you use Leadbox or other email tools to offer people freebies
  • 00:53 – The idea of a content upgrade is offering something in exchange for their email addresses
  • 00:57 – Content upgrades are helpful for Eric’s conversion rate
  • 01:08 – First, try a downloadable checklist
    • 01:32 – Checklists are easy to look at and people like to get templates
  • 01:39 – Second is a cheat sheet
  • 02:02 – Third, use a tool called Designrr
    • 02:16 – Your blog post can be converted to PDF
  • 02:49 – Fourth is to give your audience something educational
  • 03:20 – Fifth is to provide an email course
    • 03:30 – If you want people to get a course, get them to subscribe to a campaign
  • 04:00 – Sixth, provide them the next thing they should read based on what they are currently reading
  • 04:42 – An alternative to webinar is to have a video launch sequence
  • 05:27 – The Marketing School is giving away 5 annual copies of Ahrefs, this week
  • 06:28 – That’s it for today’s episode!

3 Key Points:

  1. A content upgrade is a great opportunity to boost your conversion rate significantly.
  2. Give your audience something valuable and educational, so they can’t resist.
  3. Keep track of your audience behavior to know what type of content upgrade suits them best.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

The Ideal Content Cadence (If We Had Unlimited Resources) #2186
August 13, 2022

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune...

How To Hire Short Form Video Editors at Scale. #2185
August 12, 2022

In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, ...

How This Business Game Can 40x Your Company’s Valuation
August 11, 2022

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, an...