Episode #448
7 Types of Marketing that Are Long-term Plays
October 22, 2017

In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Types of Marketing that Are Long-term Plays
  • 00:33 – First is content marketing which usually takes 18 months or longer to become established and effective
  • 00:55 – Second is podcasting which takes over a year
  • 01:14 – Third is link building which shows its effectivity in at least 6-12 months
  • 01:57 – Fourth is campaigns related to your branding or is press-related
  • 02:20 – Fifth, your videos which is considered content marketing
    • 02:30 – The first zero to 10K views are the hardest to get
    • 02:50 – Some people are uploading multiple videos every day
  • 03:04 – Sixth is influencer marketing
  • 03:35 – Seventh is email, which has one of the highest ROIs that you could have, but it takes a long time
  • 04:00 – Be patient; marketing doesn’t just work at the snap of a finger
  • 04:15 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:28 – That’s it for today’s episode!

3 Key Points:

  1. Focus on your content marketing—this is a play for long-term success.
  2. There is no overnight success in marketing.
  3. Be patient, most marketing efforts require time before you see a change in your conversions.

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