Learn Marketing from Neil and Eric Get Started
Episode #448
7 Types of Marketing that Are Long-term Plays
October 22, 2017

In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Types of Marketing that Are Long-term Plays
  • 00:33 – First is content marketing which usually takes 18 months or longer to become established and effective
  • 00:55 – Second is podcasting which takes over a year
  • 01:14 – Third is link building which shows its effectivity in at least 6-12 months
  • 01:57 – Fourth is campaigns related to your branding or is press-related
  • 02:20 – Fifth, your videos which is considered content marketing
    • 02:30 – The first zero to 10K views are the hardest to get
    • 02:50 – Some people are uploading multiple videos every day
  • 03:04 – Sixth is influencer marketing
  • 03:35 – Seventh is email, which has one of the highest ROIs that you could have, but it takes a long time
  • 04:00 – Be patient; marketing doesn’t just work at the snap of a finger
  • 04:15 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:28 – That’s it for today’s episode!

3 Key Points:

  1. Focus on your content marketing—this is a play for long-term success.
  2. There is no overnight success in marketing.
  3. Be patient, most marketing efforts require time before you see a change in your conversions.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode #1538
Are TV Ads Still Relevant?
October 22, 2020

In episode #1538, we are going to talk about if TV ads are still relevant. In today’s day and age, branding, reach, and impressions are vital, and it is so important to try and zag when everybody el...

Episode #1537
Do This If Your Facebook Ad Account Gets Banned or Suspended
October 21, 2020

In episode #1537, we hear about what to do if you if your Facebook ad account gets banned. With new policies, it is easy to get flagged, highlighting the importance of a backup plan. Tune in today to ...

Episode #1536
How to Write Perfect Cold Emails That Don’t Get Ignored
October 20, 2020

In episode #1536, we cover the often-dreaded cold email. We hear about what makes a good subject line, Neil and Eric’s personal experience sending cold emails and the importance of having a good bod...