Episode #187
7 Unconventional Marketing Tactics for 2017
February 03, 2017

In Episode #187, Eric and Neil discuss the 7 unconventional marketing tactics that you can use for 2017. Tune in to hear what tactics are trending today and the online resources that can get you to speed.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Unconventional Marketing Tactics that You Can Use for 2017
  • 00:35 – First, check out Russell Brunson’s ClickFunnels
    • 00:56 – Soon, more and more businesses are going to do funnels
  • 01:19 – Second, website personalization
    • 01:21 – Hubspot provides you these options to personalize
  • 01:53 – Third, try micro-retargeting
    • 02:41 – Connect Leads can help you segment your Facebook retargeting
  • 03:30 – Fourth, branding
    • 04:05 – Gary Vaynerchuk is really gaining traffic
    • 04:43 – Branding creates more business opportunities in the long run
    • 04:53 – Google Trends can tell you a brand’s information
  • 05:13 – Fifth, chat is becoming a great marketing tool
  • 06:14 – Sixth, work on your notifications
  • 07:08 – Seventh is content upgrading
    • 07:27 – Find a piece where a tweak is needed and upgrade it
  • 08:08 – That’s it for today’s episode!

3 Key Points:

  1. More and more businesses are turning to sales funnels.
  2. For a long term solution—working on your branding to create more business opportunities in the future.
  3. Marketing strategies are continuously improving—FIND the easiest way to get your product to the people.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How big agency M&A and hiring works, and World’s richest man on being a ‘working boss’
July 19, 2024

In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have...

Episode
How Trump made his assassination attempt a marketable moment, Why you can’t trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
July 18, 2024

In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporation...

Episode
Why Elon Musk doesn’t use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
July 17, 2024

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO....