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Episode #594
7 Unique Marketing Systems that Work
March 17, 2018

In episode #594, Eric and Neil count the 7 unique marketing systems that always work. Tune in to hear what steps you should be taking to increase your revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Unique Marketing Systems that Work
  • [00:36] #1: Neil likes doing three meetings each week (Monday, Wednesday, Friday).
  • [00:49] Every Monday, they split up into teams of three and brainstorm ways to further the business. On Wednesday, they implement those ideas, and on Friday they discuss the results.
  • [01:18] #2: At Eric’s company, they have an “innovation meeting” twice a month.
  • [01:25] They do it over lunch in a conference room and they discuss movements in the industry. Everyone must participate and share.
  • [02:10] #3: Create a team and a system to make your content more popular.
  • [02:19] In Neil’s company, they have a team that specializes in improving previous content.
  • [02:54] #4: Refer to Traction: The Entrepreneur’s Operating System.
  • [03:14] Eric’s team has this type of meeting every Monday. These meetings involve scoreboards, to-do lists, and quarterly rocks.
  • [03:45] This allows his team to systematically move forward.
  • [03:53] #5: A re-test system. Things that worked a year ago are not going to work today.
  • [04:09] Google, Facebook, or LinkedIn authorization used to drastically increase conversions, but now, because of privacy issues, in some cases it is decreasing conversions.
  • [04:36] When running AB tests or marketing experiences, list them out and note the results for each one.
  • [04:43] Take all the winners and re-test them a year from then.
  • [05:08] #6: Personalized and scale your marketing.
  • [05:24] Clearbit has a nice API, which Eric’s company uses to enrich emails and chats.
  • [05:46] On Growth Everywhere, Eric spoke with the CEO of Drift. The CEO spoke about how they like to tailor their website to each customer.
  • [06:29] #7: The Zebra System: if it looks like a Zebra, walks like a Zebra, eats like a Zebra: it’s a Zebra.
  • [06:37] Whoever your ideal customer is, it is now a Zebra. Within your marketing framework, make sure you are only targeting Zebras.
  • [06:47] Campaign Monitor grew by doing email marketing for designers.
  • [06:52] Convert Kit grew by doing email marketing for bloggers.
  • [06:55] There’s nothing wrong with picking a niche.
  • [07:09] As you’re focusing in on a specific demo, you’ll find that as you grow, you will start getting away from your Zebra. Don’t do that too early, because it will hurt your revenue.
  • [07:18] Build a check-in every quarter to make sure your marketing is still focused on the Zebra.
  • [07:31] Once you are hitting over $8 Million in revenue, then you can consider expanding your focus.
  • [07:49] That’s all for today!
  • [07:52] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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