Episode #1495
7 Ways to Boost Conversions on Retargeting Ads

September 05, 2020

In episode #1495, we give you seven ways to boost conversion on retargeting ads! In our conversation, we cover rotating your creative strategy, using different pages, case studies, testimonials, and more. Tune in to make sure you retarget and capture your audience, every time!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Ways to Boost Conversions on Retargeting Ads.
  • [00:35] Rotating your creative strategies when retargeting.
  • [01:16] Thinking about reach instead of conversions, especially on Facebook.
  • [01:40] Video ads and spelling out exactly what your product or service does for customers.
  • [02:16] The power of case studies and testimonials!
  • [02:47] Re-marketing from your email traffic and maximizing those who give you micro-commitments.
  • [03:22] Using lifetime value information and finding similar customers with this data.
  • [03:46] Sending visitors to a different page when retargeting. 
  • [04:24] That is it for today!
  • [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
10 Things that Always Work in Marketing: Part 1 #2303
December 09, 2022

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silve...

Episode
Airbnb’s “Brand vs Search” Bet Pays Off #2302
December 08, 2022

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in bran...

Episode
Where We Think Twitter is Going in the Long-Term #2301
December 07, 2022

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where...