Episode #148
7 Ways To Get More People To Open Your Emails
December 26, 2016

In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line can lead to a higher open rate. In addition to this, Eric and Neil also stress that providing consistent, high quality content plays a huge factor in maintaining high open rates.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways To Get More People To Open Your Emails
  • 00:41 – The open rate with the subject “Hey!” is 60%
    • 00:48 – Invokes curiosity
  • 01:12 – Add RE: to the subject line
    • 01:32 – Open rate goes up at least 10%
  • 01:37 – Add the receiver’s name on the subject line
  • 02:25 – The line “[First name], I need a favor….Can you help me?” works well
  • 02:40 – Telling the receivers that the deal is “Starting now” or “Almost expiring”
    • 02:50 – The last minute signups for webinars are from those types of emails
  • 03:23 – Use different email sender names
  • 03:57 – Add the question “Are you joining us?” on the subject line
  • 04:40 – Don’t copy other email templates
  • 05:08 – Use an appealing pre-header
  • 06:03 – That’s it for today’s episode!

3 Key Points:

  1. Be creative—always adjust your email template making it new and original.
  2. Tweak and test different email headers and see what works for your campaign.
  3. Having a high open rate doesn’t always equate to high sales – focus on delivering consistent, quality content.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Power of Storytelling in Marketing: Tips and Techniques. #2359
February 03, 2023

In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as ...

Episode
Marketing Jobs That Will Be Replaced By AI #2358
February 02, 2023

In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on mark...

Episode
How To Fix Your Marketing Funnel #2357
February 01, 2023

In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is ...