In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line can lead to a higher open rate. In addition to this, Eric and Neil also stress that providing consistent, high quality content plays a huge factor in maintaining high open rates.

Time Stamped Show Notes:

• 00:27 – Today’s topic: 7 Ways To Get More People To Open Your Emails
• 00:41 – The open rate with the subject “Hey!” is 60%
  • 00:48 – Invokes curiosity
• 01:12 – Add RE: to the subject line
  • 01:32 – Open rate goes up at least 10%
• 01:37 – Add the receiver’s name on the subject line
• 02:25 – The line “[First name], I need a favor….Can you help me?” works well
• 02:40 – Telling the receivers that the deal is “Starting now” or “Almost expiring”
  • 02:50 – The last minute signups for webinars are from those types of emails
• 03:23 – Use different email sender names
• 03:57 – Add the question “Are you joining us?” on the subject line
• 04:40 – Don’t copy other email templates
• 05:08 – Use an appealing pre-header
• 06:03 – That’s it for today’s episode!

3 Key Points:

1. Be creative—always adjust your email template making it new and original.
2. Tweak and test different email headers and see what works for your campaign.
3. Having a high open rate doesn’t always equate to high sales – focus on delivering consistent, quality content.

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