Episode #440
7 Ways to Keep Potential Clients Engaged During Business Pitches
October 14, 2017

In Episode #440, Eric and Neil discuss seven ways to keep potential clients engaged during business pitches. Tune in to learn the value of being honest, using story, and ensuring that your clients are the ones doing most of the talking to increase their level of engagement.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Keep Potential Clients Engaged During Business Pitches
  • 00:34 – First, make sure that you go above and beyond in preparing for the meeting
    • 01:00 – Make the client feel good about the whole experience
  • 01:11 – Second, utilize storytelling in a way that gets people engaged and hooked
  • 01:29 – Instead of talking about yourself, talk about the client and asks the right questions
  • 01:43 – Fourth, be honest
  • 02:12 – Fifth, show your clients what you can do for them via a conversation
    • 02:44 – Eric uses UberConference; your client should be talking 70% of the time
  • 03:01 – Pay attention to the other person and respond/act according to their reactions
  • 03:24 – Seventh, have something visual; Eric uses Zoom for his presentations
  • 04:10 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 04:28 – That’s it for today’s episode!

3 Key Points:

  1. Prepare for the meeting—make sure your potential clients have an unforgettable experience.
  2. Make your client talk—asks the right questions and respond to their reactions.
  3. Create visuals to enhance the experience.

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