Episode #93
7 Ways to Make Existing Content Better
November 01, 2016

In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage with posts.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 Ways to Make Existing Content Better
  • 00:35 – Number 1: Upgrade your content
  • 01:41 – Number 2: Segment your content
    • 01:48 – Add headings
    • 01:53 – Ask your readers a few questions
  • 02:50 – Number 3: Look for underperforming posts
  • 03:43 – Number 4: Do a quick competitor analysis
  • 04:54 – Number 5: Check out Bucket Brigades on Backlinko
    • 05:12 – Instead of having huge walls of text, do it as far as one sentence
  • 05:45 – Number 6: Use Hemingway to help you write better
  • 06:11 – Number 7: Have a custom image through Design Pickle
  • 06:54 – That’s it for today’s episode!

3 Key Points:

  1. Not every reader is looking for the same thing – segment your content.
  2. Your competitor’s content might not be relevant to your company, so don’t copy it.
  3. You don’t need to be a pro in writing and marketing – there are a lot of tools available to help you.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Will diversity, equity, and inclusion make you rich?, You are the media now, and How TikTok comments pushed Converse to bring back discontinued sneakers
July 23, 2024

In episode #2784, we reference a study by McKinsey in 2015 that claimed a link between profits and executive diversity. We also discuss founders creating their own media channels and the influence of ...

Episode
Data reveals how long it takes to reach product-market fit, The rise of in-house influencers, and Apple expands 30% fee on Facebook and Instagram ads globally
July 22, 2024

In episode #2783, we discuss the importance of launching a product quickly to iterate and reach product market fit, the rise of in-house influencers and how companies can leverage their employees' soc...

Episode
Strategies to Land $5M+ Clients in Luxury Home Building
July 20, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. A luxury home builder seeks advice on how to generate leads without relying on archite...