In Episode #116, Neil and Eric list the 7 ways you can optimize your marketing proposals. Listen to learn more about optimizing proposals so you can ace that deal you’ve been aiming for.

Time Stamped Show Notes:

• 00:27 – Today’s topic: 7 ways to optimize your marketing proposals
• 00:31 – #1 Don’t talk about how great your company is
• 01:02 – #2 Don’t assume the decision maker will talk to you
• 01:23 – Make sure to have case studies in the proposal
• 01:38 – Show screenshots where the business is messing up
• 02:00 – #3 Use Qwilr or Bidsketch—this will help you make nice proposals
• 02:43 – #4 Learn from the people you don’t close
• 03:27 – #5 People want something customized for them
• 04:07 – #6 Don’t send people proposals right away
• 05:16 – #7 Don’t just send the proposal—walk them through it
• 06:00 – That’s it for today’s episode!

3 Key Points:

1. It’s not about you or your company, it’s about them!
2. Get feedback from the people who didn’t close a deal with you—learn from it.
3. Talk to people in detail before sending your proposals.

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• Twitter @ericosiu